I heard a great quote today. Actually, I didn't hear it, I saw it retweeted. By more than one person too, so it obviously grabbed them as it did me. Amelia (who's on Twitter here and blog here) was speaking at the Battle of Big Thinking event and said:

"We need more social ideas, not social media ideas."

Isn't that great? Doesn't it get right to the nub of things?

It's not about the socialness of the medium, it's about the socialness of the idea. Don't think about the application, the platform, the tool; think about an idea which is going to encourage people to get involved, to chat, to share, to start a conversation.

It's lovely. I'm going to use it.