Long but as ever useful briefing from Trendwatching.com, this month about ‘NOWISM’: how consumers are increasingly moving away from physical objects that deliver ever more marginal increases in status and towards instant gratification from experiences.
This picture amused me…it’s a genuine workstation that’s been designed to allow workers to walk at 2mp/h while working…burning 100 calories an hour in doing so. Crazy.
I think the trend is undeniable but I’m not very happy with it personally! I think we’re in danger of breeding a generation with extremely low thresholds for downtime, and I reckon downtime’s damn important. I also think that a desire for instant gratification is expensive and a society based on it is likely to have greater levels of crime. Worrying.