I work in the communications industry. An ability to write well is a fundamental skill.
But in every aspect of life we’re communicating with each other far more through the written word than ever before. Email, messaging, blog posts, tweets…even a compelling caption on an Instagram post can bring context and greater meaning to an image.
Becoming a better writer will make you a better communicator, both personally and professionally. It’s definitely something that can be learnt and constantly improved upon, but like any skill it takes work.
There are three things that will help you become a better writer: study, practice and coaching.
Study: First step to becoming a better writer is to become a better reader. Most experts in their field – from cooking to music to sports – will be voracious consumers of the subject. Read for enjoyment, sure, but read to learn about writing too. Think about how sentences and passages are constructed; about phraseology and storytelling. For those of us in business communications, reading publications like The Economist and Wired will show you what exemplary writing looks, sounds and feels like.
Practice: Just write! I came across a great book about writing recently, despite it being first published in 1980: Bird by Bird, by Anne Lamott (the story behind the title – which is on the Amazon page – is a great writing lesson in itself). Another piece of advice that I really liked was about writing rubbish first drafts. The fact is, most first drafts of anything are crap. Once you accept this, it makes it far easier to get the first draft done, knowing that it’ll probably be discarded. But there’ll be stuff in there that will find its way into a much better second draft. Just get that first one down.
Another tool I’ve found really useful for writing practice is Penzu. It’s essentially an online diary, or a very simple (and private) blogging platform. It’s a completely ‘safe place’ to draft copy, try out ideas, and get through the rubbish first draft. Of course, you could always create a blog and write drafts that you never publish, but I find there’s something really easy and natural about using Penzu.
Coaching: Again, nobody becomes an expert in a skill without coaching. Seek out a mentor, someone whose writing you admire, and see if they’d be willing to review some of your own work. Listen to their advice, and ask them to comment, not edit (I’ll happily admit that this is something that I’ve had to work to improve in coaching people in my own team, offering advice and direction on copy rather than simply editing it).
Personally, I love writing, but not everyone will ultimately find writing a pleasure. That’s OK. After all, not everyone enjoys cooking, but just as there’s real value in being able to produce a well-seasoned omelette, being able to write clearly and accurately will help you in every aspect of your life.
There’s plenty of advice and inspiration out there. Both Wadds and Marcel have been doing some nice work recently on blogging for beginners (my description, not theirs) which contains some really useful tips. Well worth a read. Another booked I absolutely loved is Jonathan Gotschall’s The Storytelling Animal. Check it out.
And good luck!